Our Story

Our Mission Statement

To be the builder, partner and employer of choice; our mission is to become the nation’s premier entry level homebuilder through our commitment to uphold our vision and core values for our homeowners, partners, and employees.

Our Vision Statement

Our vision is to become the premier entry level homebuilding company in the nation, restoring the American dream by building high quality homes at attainable prices.


Relationships First

At our company, we deeply value relationships and prioritize them above all else. We recognize that strong and authentic connections with our families, employees, customers, partners, and stakeholders are the foundation for long-term success and meaningful impact. We are dedicated to fostering meaningful connections, valuing the individuals we engage with, and nurturing relationships that stand the test of time.


Integrity is at the core of our business. We believe that operating with unwavering honesty, ethics, and accountability is paramount to building trust, fostering strong relationships, and achieving long-term success. We are committed to doing what is right, even when faced with difficult choices. We adhere to legal requirements, industry regulations, and internal policies, and we consistently demonstrate integrity in our dealings with employees, customers, partners, and stakeholders

Continuous Improvement

We are committed to continuous improvement as a core value that drives our pursuit of excellence. We believe that by constantly evolving and enhancing our practices, we can deliver homes of exceptional quality, functionality, and satisfaction to our customers. We foster a learning culture for our employees that encourages curiosity, exploration, and the acquisition of knowledge. We believe that learning is a lifelong journey and that every experience, success, and failure is an opportunity for growth.


At our company, embracing optimism is not just a choice; it is an integral part of who we are. We believe in the power of optimism to transform challenges into opportunities, fuel innovation, and create a brighter future. Together, we can achieve greatness and make a positive impact on our business, our people, and the world around us.


By embracing unyielding tenacity, we drive ourselves to surpass expectations and achieve remarkable outcomes. We cultivate a culture of perseverance, continuous learning, and resilience that empowers us to overcome challenges and create a lasting impact. We maintain a persistent mindset, understanding that setbacks are temporary and can be overcome with perseverance. With tenacity as our guiding principle, we forge ahead, unwavering in our pursuit of excellence.


We value accountability as a fundamental core value that permeates every aspect of our business. We foster an ownership mentality throughout our organization where we encourage employees to think and act like owners, taking initiative, and proactively seeking solutions. We empower individuals to make decisions, assume responsibility, and take calculated risks to drive progress and innovation. We understand that accountability fosters trust, drives results, and paves the way for long-term success.

Servant Leadership

By embracing servant leadership as a core value, we create a culture of service, collaboration, and empowerment. We foster an environment where every individual feels valued, supported, and inspired to contribute their best. Through servant leadership, we build enduring relationships, deliver exceptional homes, and make a meaningful impact on the lives of our team members, trade partners, customers, and communities.